You Are a Badass®

#1 New York Times Bestseller | Over 5 Million Copies Sold Worldwide

Transform your mindset and your life with the iconic, no-nonsense self-help guide that has empowered millions around the globe. Jen Sincero’s You Are a Badass® returns in this special 10th Anniversary Edition, featuring a brand-new foreword, a reader’s guide for reflection and discussion, and updated insights from the author.

Known for her witty, irreverent tone and results-driven strategies, Sincero delivers the ultimate motivational boost in this funny, fearless, and empowering guide to self-development. Whether you're stuck in a job you hate, feeling lost, or just want to level up your life, this book is your practical roadmap to rediscovering your power—and finally owning it.

What’s Inside:

💬 27 Punchy, Easy-to-Digest Chapters

• Each chapter offers straight-talking advice, inspiring personal stories, and quick exercises to help you take real, actionable steps toward a better life.

• Learn how to:

  • Identify and eliminate limiting beliefs

  • Embrace abundance in money, love, and opportunity

  • Overcome fear and procrastination

  • Tap into the source energy of the universe (without sounding like a walking fortune cookie)

  • Create a life by design—not default

📚 Updated & Expanded for the 10th Anniversary

• Includes a new foreword by Jen Sincero, reflecting on a decade of badassery

• A reader’s guide packed with discussion questions and journaling prompts for personal growth or book clubs

• Fresh insights and small updates to keep the content relevant for today’s readers

Why This Book Stands Out:

• Approachable and hilarious writing style—Jen Sincero breaks down complex ideas with humor, relatability, and (yes) the occasional swear word

• Real-world impact—This book has helped millions of readers get unstuck, start businesses, quit dead-end jobs, and believe in themselves again

• Tough love meets high vibes—Ideal for fans of books like Atomic Habits, The Subtle Art of Not Giving a Fck*, and Girl, Wash Your Face

Perfect For:

• Anyone feeling stuck, burned out, or uninspired

• Readers new to personal development

• Book clubs and group coaching circles

• Gift-givers looking for something empowering, funny, and life-changing

• Fans of straight-talking, no-BS motivation

What Readers Say:

“This book changed my life.”
“I laughed, cried, and made a vision board before I was even halfway through.”
“Jen Sincero feels like your funny, smart best friend telling you what you need to hear.”

Stop playing small and start living BIG.
With You Are a Badass®, you'll finally believe what the title has been telling you all along.